Numbers Tell Stories When You Know Where to Look
Last year we analyzed over 3,200 household
budgets from Sydney to Perth. The patterns
weren't what we expected. Most people thought
they spent too much on takeaway coffee, but the
real drain? Subscription services people forgot
they had.
One family in Brisbane discovered they were
paying for four streaming platforms but only
used one regularly. Another in Melbourne found
$180 monthly going to gym memberships no one
visited since March 2024. These aren't isolated
cases — they're the norm.
The average Australian household has 7.3 active
subscriptions but can only name 4.1 when asked.
That gap costs roughly $95 per month. Not
because people are careless, but because modern
spending has become invisible.